Many people assume checkout UX is solved, yet about 45% of customers who start checkout do not finish. Looks at data on the biggest causes of checkout abandonment and what teams can do to stop losing customers unnecessarily.
People
- Alun Lucas
Many people assume checkout UX is solved, yet about 45% of customers who start checkout do not finish. Looks at data on the biggest causes of checkout abandonment and what teams can do to stop losing customers unnecessarily.