Erika presents on evidence-based design and the importance of research in the design process.
People
Erika Hall
Methods
User InterviewsUser interviews explore people’s circumstances, experiences and needs through a guided conversation. Use them when you need to understand a problem in depth or learn how a service fits into someone’s life. Recruit current or likely users, prepare open questions and possible follow-ups, and ask for concrete examples rather than idealised accounts. Start with consent, listen carefully, and allow useful unexpected topics to emerge. A discussion guide keeps the research focused without turning it into a rigid questionnaire. Interviews can accompany usability tests when you also need to observe people using a service.
SurveysStructured questionnaires at scale to gather attitudes, satisfaction and self-reported behaviour. Useful for breadth and tracking when combined with behavioural research.