Emerce eDay 2019 talk on creativity amid deepfakes, GANs and synthetic media — how synthetic imagery, voices and people reshape creative industries, and what AI-assisted design tools mean for designers as curators rather than sole makers.
People
Andy Polaine
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.
Visual DesignShaping look and feel — typography, colour, layout, imagery — so hierarchy, meaning and emotion support usability and brand without fighting perception.