Content First Prototyping - Andy Fitzgerald at ConveyUX 2017: prototyping approaches that put content structure ahead of visual UI.
People
Andy Fitzgerald
Methods
PrototypingBuilding disposable stand-ins for a product — from paper and clickable wireframes to coded spikes — so teams can try interactions before committing to build. Used to explore options, align stakeholders, and run usability tests on something people can click or walk through. Fidelity should match the question: low for flow and structure, higher when timing, motion or real content matter.