The Future of Forms: Where We're Going, We Don't Need Forms... Or Do We?
at Conversionboost 2026
Type
talk
Asks whether forms will still exist as identity providers, conversational interfaces, and AI agents change how people complete journeys. Explores what is genuinely changing versus hype, where forms still matter for trust and consent, and what product, CRO, and analytics teams should do to prepare, including making forms readable for both humans and agents.
People
Alun Lucas
Methods
Product AnalyticsUsing behavioural data from products — events, funnels, retention — to understand how people actually use features and where they drop off, informing design and personalisation decisions.
Funnel AnalysisMeasuring step-by-step conversion through a defined sequence (e.g. browse → cart → pay) to find where people abandon and which stages need design or content work.