Post Normal Design at Camp Digital 2025 challenges the default of "normal" in product research and development, arguing that data-driven averages embed bias toward convergence. Alastair Somerville provokes discussion about how normal privileges some users and excludes others, blocking genuine value for divergence and diversity. The talk asks designers to confront historical bias in normality before they can design more inclusively for varied people and contexts.
People
Alastair Somerville
Methods
Inclusive DesignInclusive design identifies who an experience excludes and involves people with different abilities and perspectives in shaping it. Start by examining assumptions and mismatches between a person and the product or environment. Work with people who experience those barriers, then explore solutions that address their needs and may benefit others. Use this approach throughout product and service development, including decisions about interaction, communication and participation. Revisit whose perspectives are missing as the design evolves.