Want to make great products? Build a great team first. After nearly a decade leading design at MailChimp, Aarron covers complementary skills and personalities, then the art of orchestrating diverse talents into a killer design team. beyond tellerrand Berlin 2015.
People
Aarron Walter
Methods
Design CritiqueDesign critique is a structured discussion of how well a design meets its objectives. Present the work with its purpose and relevant context, then invite colleagues from different disciplines to identify strengths, problems and questions. Ground feedback in the intended outcome rather than personal taste or judgement of the designer. Use critique while work can still change, repeating it as the design develops. It provides informed perspectives for improvement; it is distinct from a final approval meeting or an expert compliance review.
Workshop FacilitationWorkshop facilitation guides a group towards a shared outcome without imposing the facilitator’s preferred answer. Define the purpose, prepare activities and materials, and create opportunities for everyone to contribute. Combine individual thinking with discussion when helpful, listen for different perspectives and adjust the plan to the group’s needs. Record decisions and clarify who will take the next steps. Use facilitation when a team must explore a problem, generate ideas or agree actions together; successful participation matters as much as the visible workshop outputs.