When Everything Works the Same: How UX Becomes the Moat in the AI Era
at UX Brighton 2025
Type
talk
People
Aadam Sumer
Methods
Interaction DesignDesigning how people act with a product over time: controls, states, feedback, flows and micro-interactions. Turns goals and constraints into concrete behaviours that feel clear and forgiving, informed by perception, cognition and the physical or digital context of use.