This is Service Design Doing: Applying Service Design Thinking in the Real World

Authors
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
Published
1 August 2016
Publisher
O'Reilly Media
Pages
567

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.

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