Concepts

• Startup studios00:46Stef says startup studios are organisations and companies set up specifically to invent other companies.

Projects and resources

• The Guardian06:32Stef describes making a small hack-day toy that imitated The Guardian's website and later got a positive reaction from someone who worked on its product.
• Instagram09:37Stef describes making an Instagram feed as part of a prototype for testing an idea.
• Kodak12:11Stef cites Kodak while discussing how established companies can miss changes caused by software.
• Red Bull19:43Stef describes a project with Red Bull in which he and a studio pitched a social network around BMX and skateboard video.
• Land Rover24:59Stef says he helped Land Rover set up a studio using the startup-studio approach.