Projects and resources

• Blue Ribbon Sports and Nike00:41Jillian describes Blue Ribbon Sports as the company that later became known as Nike.
• Intercom00:06Jillian introduces herself as a Senior Product Researcher at Intercom.

Concepts

• Personas03:12Jillian explains that a persona can include an image, a fictional name and facts about the person's goals, needs and technology level.
• Journey maps03:55Jillian says personas appeared in journey maps alongside presentations of behavioural analysis.
• Jobs to Be Done06:07Jillian introduces Jobs to Be Done as a research methodology.

People

• Clayton Christensen09:51Jillian says Clayton Christensen of Harvard Business School became a major advocate of the Jobs to Be Done technique.