Projects and resources

• Cognitive Edge02:52Dave identifies himself as the chief scientific officer of Cognitive Edge and says its work applies natural science to social systems.

Books

• The Lean Startup03:40Dave groups Lean Startup with examples of case-based approaches that start with a hypothesis and find examples to validate it.

People

• Malcolm Gladwell03:42Dave groups work by Malcolm Gladwell with highly selective examples that ignore cases that do not fit.

Concepts

• Butterfly effect05:09Dave explains the butterfly effect as small things combining to produce a major impact without the same outcome happening the same way twice.
• Hawthorne effect06:12Dave describes the Hawthorne effect through an IBM lab where productivity rose when lighting was increased and also when it was decreased.
• Complex adaptive systems32:02Dave introduces complex adaptive systems and says a complex system does not have linear causality.