Design Teams in the A.I. Era: A Practical Playbook for Adaptation
Oleksii Tkachenko at UX Brighton 2025
About this talk
Some designers see A.I. as threatening their jobs, others feel it extends their capabilities.
In this talk Oleksii explores these two realities and how we might align our roles, craft, and day-to-day life at work accordingly.
Through real examples and a practical playbook, you’ll learn how to recognise which world you’re in, adapt your approach, and keep your judgment intact as the economics of design continue to change.
About Oleksii
Oleksii is a Senior Content Designer at Perk, currently based in London. With 8+ years of expertise in Content and UX, he champions scalable content strategies to help products communicate with clarity and consistency.
Beyond his role at Perk, he’s teaching Content Design and provides mentorship for aspiring tech professionals. Outside of work, he finds inspiration in street photography and enjoys creating zines, photo books, and limited-run prints.
Related reading
Books, research, ideas and people referenced in this talk.
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Projects and resources
- Perk00:49The transcript names Perk as an example of a company adapting its design work around AI.
- CodeYourFuture02:40The transcript names CodeYourFuture as an organisation connected with practical technology and design work.
- Cloud Translation documentation12:04The transcript discusses using AI to support translation and localisation work.
Papers and articles
- Generative AI and productivity03:19The transcript describes AI as a productivity shock affecting how design teams work.
Concepts
- Content design00:26The transcript describes content design and UX writing as part of the changing design team skill set.
