About this talk

What happens when economics and UX collide - who truly benefits, and what hidden forces shape the products and services we use every day?

Avinash will delve into this intersection, inviting attendees to reconsider the influence of perception, value, and decision-making in designing for real-world impact.

In this talk, Avinash will challenge attendees to expand their perspective beyond traditional UX strategy, exploring how the wider economic system shapes our design choices and responsibilities.

Join this session to discover a fresh perspective on how UX and economics are actually two sides of the same coin, helping us to shape meaningful and lasting change in an evolving world.

About Avinash

Avinash is Lead UX Designer at the Natural History Museum. He has an unconventional background, studying Actuarial Science (the economics of risk) at university, first working as a business analyst and in business development. Discovering his love for designing meaningful and well-researched products, he moved internally to build a user research team and consulted for fintechs before taking the UX helm at the Natural History Museum.

Along the way, he’s picked up many lessons at the intersection of UX and business, the blind spots of both and the firm belief that whilst technology and methods will change, UX is still about creatively solving problems by understanding the complete system and finding under-leveraged opportunities to make the world a better place, just like economics.