Hopeful Futures: Concrete Paths for Researchers and Universal Principles for Design Teams
James Lang at UX Brighton 2025 (2026)
About this talk
UX research is going through a turbulent time. AI and ‘research democratisation’ are challenging how we work. Layoffs, fear of layoffs and ‘doing more with less’ can add to the pressure. Researchers are questioning their role and their value.
And yet… hopeful futures are possible. In fact, the current moment of churn and change offers a window of opportunity for us to address some of the existing issues in our field.
Drawing from 50+ articles and insights from 100+ UXRs and tech professionals, this talk reveals clear trends. Amidst all the challenges, there’s reason to believe that our skills have never been more in demand.
- Explore a number of concrete career evolutions for researchers.
- Learn principles all product team members can apply.
- Identify actionable steps to shape your future.
Join James in rejecting doom, embracing agency, and building hopeful futures together.
About James
James is a researcher by background, but wears several hats: strategist, product manager, community designer & coach. He was UX Research Director at YouTube/Google, Product Manager at eBay, and Head of Research at cxpartners.
James is founder of Together By Design, a volunteer action research collective with a mission: help people around the world to create & nurture healthy communities, using the tools of experience design. He also consults as a fractional UX Director.
Take a look at the Hopeful Futures for UX Research article for a first glimpse into his talk.
Related reading
Books, research, ideas and people referenced in this talk.
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Concepts
- Hope03:59The transcript presents hope as a practical alternative to despair when thinking about the future.
Projects and resources
- Design futures06:14The transcript asks researchers to imagine hopeful futures and challenge assumptions about the future of design work.
- Future of Jobs Report15:34The transcript refers to the World Economic Forum's Future of Jobs work when discussing changes to work.
- ResearchOps Community22:56The transcript describes ResearchOps as an established discipline for supporting research teams.
- Together by Design24:46The transcript names Together by Design while discussing shared principles for design teams.


