The Expanding Dark Forest and Generative AI
Maggie Appleton at UX Brighton 2024
About this talk
The web is becoming an eerily lifeless place. Its public spaces are filled with a mix of bad faith actors and automated predators like bots, advertisers, clickbait attention-grabbers, and angry twitter mobs. Like a dark forest, all the living creatures are quietly hiding out of sight. Generative AI systems are about to make this situation worse. We now have tools that can churn out tens of thousands of words, images, and videos in seconds. The volume of mundane, low-quality, and uninspired content published to the web is about to explode. How will we find original insights under this pile of cruft? How will we figure out which authors are flesh-and-blood humans we can form emotional and intellectual relationships with? And does it even matter if something was made by an AI instead of a human?
About Maggie
Maggie is a designer-developer-anthropologist hybrid interested in tools for thought, end-user programming, and novel interfaces for language models / other “AI” capabilities. She’s currently a lead design engineer at Normally – a design and prototyping research studio based in London.
Related reading
Books, research, ideas and people referenced in this talk.
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Concepts
- The Dark Forest Theory of the Internet08:15Yancey Strickler's 2019 idea describes the web as an unfriendly place where humans hide from predatory attention.
- The Extended Internet Universe09:45Venkatesh Rao's essay names the Cozy Web as the semi-private spaces where people retreat to find real human relationships.
Projects and resources
- Replika17:23Replika is presented as an AI avatar people use as a friend or girlfriend chatbot.
- World ID23:57World ID is described as a project that uses an Orb to scan an eye and create a human credential for online use.
Papers and articles
- Computing Machinery and Intelligence18:38Alan Turing's paper is the source of the test Maggie describes for judging whether a computer seems human through text.
Books
- The New Breed28:46Kate Darling's book is recommended as a way to think about robots as companion species that complement human skills.



