How (not) to run successful international user research projects
Carsten Schmitt & Poppy James at Designing for Persuasion (2009)
Related reading
Books, research, ideas and people referenced in this talk.
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Concepts
- Internationalization02:16The speakers describe international research language issues as going beyond translating test material.
Projects and resources
- Best practices for survey research11:29For multinational online surveys, the speakers recommend a closed-question format to preserve comparability and avoid extra translation work.
- Google Translate14:11The talk shows material that appears to have been translated by Google Translate and says the result changes the intended expression.
- UK bank holidays21:01The speakers warn that UK bank holidays and other local holidays can disrupt international research schedules.
- Find user research participants26:46The speakers recommend using a local recruitment company because it can advise on local participants, incentives and holidays.
