Continuing Evolving a modern agency
Evolving a modern agency
Richard Rutter at UX Brighton 2016
Methods mentioned
- Wireframing6:46Uses wireframes as an example of a borrowed craft pattern: a structural mock that underpins later artwork.
- Content Strategy20:18Describes working with Clearleft's head of content strategy and adopting content-strategy practice on a large project.
- Workshop Facilitation23:43Runs client workshops heavily, including content strategists experienced at facilitating them.
- Persona Development27:42Uses persona development with stakeholder interviews and a content inventory to map site content types.
- Journey Mapping37:10Discusses journey maps that add empathy for emotions, values, and triggers across a service.
- Prototyping19:46Points to sketches, rough work, and prototypes as the visible messiness of a healthy design process.
Related reading
Books, research, ideas and people referenced in this talk.
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Projects and resources
- Penguin Books00:57Richard says his studio recently redesigned the site for Penguin Books.
- Apple02:04Richard recalls working at Apple and describes its user experience architects office.
People
- Don Norman03:36Richard brings Don Norman onto the stage while discussing UX as the users' experience of a system.
- Pablo Picasso07:25Richard says the phrase about great artists stealing was supposedly said by Picasso.
- Steve Jobs07:27Richard says Steve Jobs popularised the related wording in an interview, while noting there is no evidence that Jobs originally said it.
- Henri Matisse07:57Richard quotes a passage about comparing what Matisse and another artist were doing side by side.
Books
- The Sacred Wood07:13Richard quotes T. S. Eliot's The Sacred Wood when arguing that mature practitioners steal rather than merely imitate.
Concepts
- Planning poker09:08Richard describes planning poker as a consensus-based estimating technique in which a project team discusses a feature and votes on its size.
- CSS13:24Richard says the effect under discussion can now be done easily in CSS.
