Continuing Human Factors in Innovation: Designing for Adoption
Human Factors in Innovation: Designing for Adoption
Jim Kalbach at UX Brighton 2012
Methods mentioned
- Ethnographic Research2:53Frames Edison's lighting fieldwork as ethnography and ties it to how UX watches people use current products.
- Usability Testing6:42Argues UX's first instinct with a new idea is to usability-test whether people can actually use it.
- Persona Development25:38Uses adoption-curve thinking to distribute personas when judging whether people will accept an innovation.
- Journey Mapping28:51Lists customer journey maps alongside ethnography as UX work that surfaces motivations for innovation.
Related reading
Books, research, ideas and people referenced in this talk.
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Papers and articles
- Ideas-First or Needs-First: What Would Edison Say?02:28The talk discusses Sarah Miller Caldicott's white paper about whether innovation should begin with ideas or needs.
People
- Thomas Edison02:16The talk uses Thomas Edison's invention process as an example of needs-first innovation.
- Michael Schrage26:44The talk cites Michael Schrage while extending its discussion of innovation and adoption.
Books
- Diffusion of Innovations09:31The talk names Everett Rogers's book as the source of a theory about how innovations spread and are adopted.
- Crossing the Chasm24:01The talk names Geoffrey Moore's Crossing the Chasm when explaining the gap between early adopters and the mainstream market.
