Continuing Make better surveys
Make better surveys
Jeremy Rosenberg at Lightning Edition (2015)
Methods mentioned
- Surveys1:44Gives practical rules for better product surveys, including question order and specificity.
- Usability Testing2:23Pilots survey questions face-to-face during usability testing for a recipe website.
Related reading
Books, research, ideas and people referenced in this talk.
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Papers and articles
- Question wording05:23The transcript warns against leading questions, double-barrelled questions and absolute wording when writing survey items.
- AAPOR Standards Best Practices06:04The speaker weighs the cost and benefit of open-ended questions against providing likely answer options.
- Writing Survey Questions06:22The speaker recommends randomising question order and answer options to counterbalance order effects.
Concepts
- Usability testing02:23The speaker says face-to-face usability testing helped reveal how people interpreted the recipe question.
- Fair trade05:08Fair trade appears as one of the response options in the speaker's example of a recruitment screener.
