Using Design for Competitive Advantage - Andy Budd at UX Oktoberfest (2013)

Projects and resources

• Beats by Dr. Dre06:12
• Juicy Salif06:55
• Mailchimp11:37
• Zappos11:59
• Dropbox12:58
• GitHub13:42
• Nest smoke alarm14:09
• Amazon EC214:55
• Amazon S314:55
• Airbnb19:50
• Clearleft20:49

Concepts

• Kano model09:30
• Lean startup21:16
• A/B testing21:56