We are looking for a Senior User Researcher with strong quantitative skills to join our centralised Product Design and Research team.
You will focus on our Monetisation and Content clusters, where your work will shape the buying experience, the first 30 days after purchase, Yoto Club and how families discover content in our card store.
You will combine interviews, usability testing and diary studies with survey and behavioural data, taking each study from method selection through analysis and ensuring insights reach stakeholders.
About Yoto
Yoto is a screen-free interactive audio platform for children. We create carefully connected audio players that children control, with no microphones, cameras or ads.
Our card store has more than 1,000 titles from leading creators, publishers and labels, including Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals, such as BrainBots.
Voted the 14th fastest-growing private software technology company in Britain in the Sunday Times 100 Tech 2025, and named the 94th fastest-growing company in Europe in the FT1000.
Ranked ninth in Fast Company’s Most Innovative Companies in 2024, and featured in the Sifted 100 fastest-growing UK and Ireland start-ups by revenue growth.
Featured in Bloomberg’s 25 UK start-ups to watch in 2023 and ranked the UK’s second-fastest-growing technology company in the Deloitte Fast 50.
Named one of TIME Magazine’s Top 100 Inventions of 2020.
More than 200 employees across the world, and growing.
We are on a mission to be the soundtrack of childhood and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio.
Product Design and Research at Yoto
Product Design and Research at Yoto exists to deeply understand children and families, translating insight into thoughtful, trusted, screen-free experiences across hardware, software and content.
Research at Yoto is already fairly democratised, with Designers actively involved in learning from customers. We are building a stronger, more credible research practice as we grow.
You will join the centralised Research team alongside the Lead User Researcher and Research Operations partner, reporting to the Lead User Researcher.
Your main focus will be the Monetisation and Content clusters: our core e-commerce experience, Yoto Club and subscriptions, and the ways families find content.
What you will be doing
Lead research for the Monetisation and Content clusters, working with Design and Product leads to agree what needs to be learned and in what order.
Study the family buying experience: how people find, choose and buy players, cards, bundles and digital content; how checkout, delivery and order updates feel; and what happens in the first 30 days after purchase.
Understand Yoto Club, including what makes it valuable to families, what joining feels like and how we communicate and deliver that value through the product.
Research how families find suitable content for children, including browsing and filters, age guidance, recommendations, upsell moments and the factors that give parents confidence to buy more.
Design and run studies including interviews, concept testing, usability testing, diary studies and surveys.
Use quantitative methods when appropriate, running analysis such as correlation, regression or driver analysis yourself.
Work with the Data team on experience measures and A/B tests.
Present findings to Designers, Product Managers and senior leaders.
Expand the reach of research by helping Designers and Product Managers plan and run effective research themselves.
Brief and work closely with agencies on outsourced research.
What you will bring
Significant experience researching digital or hardware products with Product teams, with evidence that your research influenced what was designed or built.
Experience studying how people behave with products through methods such as usability testing, interviews and diary