The Future of UX: AI-Enhanced Workflows and Beyond
at WaysConf 2025
Type
talk
Andre Fangueiro explores how AI is reshaping UX workflows: bridging the gap where most companies believe they deliver great value but few customers agree; moving from traditional to AI-empowered and AI-native designers; centralising research insights; accelerating prototypes; and the Stingray model that puts AI at the centre of concept generation and testing.
Methods
Research RepositoryCentralised storage, tagging, and synthesis of research insights
PrototypingBuilding disposable stand-ins for a product — from paper and clickable wireframes to coded spikes — so teams can try interactions before committing to build. Used to explore options, align stakeholders, and run usability tests on something people can click or walk through. Fidelity should match the question: low for flow and structure, higher when timing, motion or real content matter.
Insight SynthesisTurning raw notes, clips and data into shared findings — affinity mapping, themes, opportunity areas — so research informs decisions rather than sitting unused.