Content Modelling for Scalable Reuse: Build Once, Publish Everywhere
at UXLx 2026
Type
talk
Introduces modular content models that support reuse across channels. Explains structured and semantic content, architectural choices and practical starting points for teams moving beyond duplicated content.
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.