Meeting Product where they are: Why we need a Knowledge Management Strategy
at UX London 2024
Type
talk
Emma Boulton explains how content strategy and information architecture can help organisations organise research knowledge, giving researchers a framework for making their insights useful to product teams.
People
Emma Boulton
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.