In this session Ewa (UX Designer) & Manú (UX Researcher) will talk us through a variety of case studies from AI powered products which have successfully built calibrated trust in their users. Taking their own experience building an AI search tool for seasoned experts in patent intelligence as the starting point. Exploring three key elements for building user trust: How to explain how your product works It's not about how an AI makes a decision, it's why Case study: Derwent Innovation's AI search How to 'humanise' your AI product to build trust Case study: ChatGPT How to harness good bias to personalise your AI: Feedback, training on the fly & data sources How to teach users to use the Al product correctly Responding to actions Error messages Interactive onboarding Slides for Calibrating user trust in AI products