Internal UX

at UX Brighton 2018

Type
talk

When we talk about user research, we're usually referring to finding out the needs and pains of the end user or customer. But research can also be used by an organisation to look inwards, to improve the day-to-day for employees and help the company achieve its KPIs. Georgia presented a range of "internal" research case studies, focusing on different business problems, to demonstrate the alternative ways researchers can create positive change for their colleagues. This talk empowers you to explore using User Research methods to solve the needs of your own organisation.

People

  • Georgia Rakusen

Resources

Video