Empathy: Your secret weapon in designing for the web
at UX Brighton 2013
Type
talk
Explores how primal, emotional, and rational brain systems can be used as a model to build persuasive online experiences. Shows why mirror neurons and empathy are hidden driving forces behind effective design, arguing that how you make users feel matters more than anything else in engaging them.
People
Nathalie Nahai
Methods
Interaction DesignDesigning how people act with a product over time: controls, states, feedback, flows and micro-interactions. Turns goals and constraints into concrete behaviours that feel clear and forgiving, informed by perception, cognition and the physical or digital context of use.