Too Dry; Didn't Apply: Redesigning Behavioural Research for Practical Use
at Design Research - 2 new approaches
Type
talk
In principle, behavioural research is a powerful tool for creating better products; in practice it is hard to find, read and apply. Jerome Ribot discusses a possible solution that could further the reach of behavioural research for practical, non-academic use in design.
People
Jerome Ribot
Methods
Insight SynthesisTurning raw notes, clips and data into shared findings — affinity mapping, themes, opportunity areas — so research informs decisions rather than sitting unused.