Dark Patterns: User Interfaces Designed to Trick People
at UX Brighton 2010
Type
talk
Duration
30 minutes
An expose on the seedy underbelly of dark patterns - the evil tricks that designers play to make people do things online. Harry proposed a code of ethics to help combat these tricks, demonstrating the shades of grey between positive and negative influence.
People
Dr. Harry Brignull
Methods
Interaction DesignDesigning how people act with a product over time: controls, states, feedback, flows and micro-interactions. Turns goals and constraints into concrete behaviours that feel clear and forgiving, informed by perception, cognition and the physical or digital context of use.