Examines older adults relationship with technology, challenging assumptions that older generations avoid cutting-edge devices. Discusses how 50+ users spend more time online than 18-24 year olds, and how those over 55 own iPhones in equal numbers to 24-30 year olds. Explores how technology connects, alienates, or stigmatizes older users, proposing a Universal Design approach focused on dignity and inclusive experiences for the UK 11 million people aged 45-60 who own 70% of the nations wealth.
People
Simon Johnson
Methods
Inclusive DesignInclusive design identifies who an experience excludes and involves people with different abilities and perspectives in shaping it. Start by examining assumptions and mismatches between a person and the product or environment. Work with people who experience those barriers, then explore solutions that address their needs and may benefit others. Use this approach throughout product and service development, including decisions about interaction, communication and participation. Revisit whose perspectives are missing as the design evolves.