Product strategy inspires awe and fear in many PMs, yet having one is key for growth. Amy argues you can and should have a product strategy for any problem you work on, that creating one is easier than it seems, and shares how she used the process at Spotify.
People
Amy Zima
Methods
RoadmappingRoadmapping helps a team agree which problems to address and how work should progress over time. Start with the intended outcomes and the scope of the team’s responsibility, then organise initiatives into themes and broad time horizons. Discuss priorities with the people who will deliver or depend on the work. Maintain the roadmap as evidence and circumstances change. Use it to communicate direction and trade-offs, rather than treating every item as a fixed delivery promise.
Product AnalyticsUsing behavioural data from products — events, funnels, retention — to understand how people actually use features and where they drop off, informing design and personalisation decisions.