Lauren Pope explains how brand voice affects usability and how to give writers practical guidance, illustrated by Samaritans’ refreshed voice. This session was advertised for an event that was subsequently cancelled.
People
Lauren Pope
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.
UX WritingCrafting interface copy, microcopy, and error messages