Integrating Content Thinking Into Your Design Workflow
at ConveyUX 2020
Type
talk
Offers practical ways to include content strategy in design work and build support among stakeholders.
People
Brittney Urich
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.