How to optimise product description pages at scale - without burning out
at Brighton SEO 2025
Type
talk
brightonSEO October 2025 talk on optimising product description pages at scale without burning out - practical SEO and content workflows for PDPs.
People
Abbie Dando
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.
UX WritingCrafting interface copy, microcopy, and error messages
Content AuditInventorying and evaluating existing content