Nic says the New Economics Foundation is probably best known for the Happy Planet Index. Nic says he has given a TED talk about the Happy Planet Index. Nic calls a smile with visible eye wrinkles a Duchenne smile and contrasts it with the performative Pan Am smile. Nic quotes Barbara Fredrickson saying that happiness is not individual and that people broadcast their emotions to the world. Nic introduces the Five Ways to Wellbeing and later lists them as connect, be active, take notice, keep learning and give. Nic says psychologists call the experience of being absorbed in an activity flow.
People
Nic Marks
Methods
SurveysStructured questionnaires at scale to gather attitudes, satisfaction and self-reported behaviour. Useful for breadth and tracking when combined with behavioural research.
NPS & Customer SatisfactionStandardised satisfaction and loyalty measures (NPS, CSAT and similar) used to track perceived experience over time and segment feedback for follow-up research.
Sentiment AnalysisInterpreting emotional tone in qualitative or text feedback (reviews, support, open comments) to spot themes of frustration or delight at scale.