The speaker outlines a design sprint as understanding the problem, generating ideas, deciding with stakeholders, prototyping and putting the result in front of users for feedback. The speaker describes putting prototypes in front of users and getting feedback as part of the sprint process. The speaker says the BBC uses personas for five age groups to think from a child's point of view, including behaviours, motivations and devices. The speaker says the team used Pinterest to capture sprint work and revisit ideas. The speaker identifies Complete Control, based in Bath, as the agency that hosted the sprints and brought fresh children's-media perspectives.
People
- Liz Barker