How (not) to run successful international user research projects

at Designing for Persuasion, International Research, and Eye Tracking!

Type
talk

The talk shows material that appears to have been translated by Google Translate and says the result changes the intended expression. The speakers describe international research language issues as going beyond translating test material. For multinational online surveys, the speakers recommend a closed-question format to preserve comparability and avoid extra translation work. The speakers warn that UK bank holidays and other local holidays can disrupt international research schedules. The speakers recommend using a local recruitment company because it can advise on local participants, incentives and holidays.

People

  • Carsten Schmitt
  • Carsten Schmitt & Poppy James
  • Poppy James

Resources

Video