Exposing early ideas or prototypes to target users to learn whether the concept is understood, desirable and worth pursuing before heavy build investment.
Category
User Research
Talks that might mention this method (8)
- Pitch Provocations: How to probe for what the market really wants
- Validating features: Create high value products and avoid wasting money
- Hypothetically Coherent
- The Minimum Loveable Product
- From insight to impact: A hypothesis-driven framework for product teams
- Launching probes and releasing trojan mice
- From insight to impact A hypothesis-driven framework for product teams
- From insight to impact: A hypothesis-driven framework for product teams