Whatever our relationship with the automobile, it has played an important role in our transport and distribution systems for centuries. As driver, passenger, or pedestrian, our interactions with the car present a host of challenges for engineers, researchers, and UX specialists.
The evening introduced speakers from the automotive industry, as they shared their experiences designing for this enduring interface between human and machine.
Phil Higgs - Design Manager, Experience Design Group at Jaguar Land Rover
Phil joined Jaguar Land Rover as a User Interface & Experience Designer in 2008, and has been overseeing in-car cross brand UI & UX design activity at Jaguar Land Rover since Spring 2011. He is currently working on future in-car cluster, touchscreen and user experience designs for the Jaguar, Land Rover and Range Rover brands.
Dr Nick Reed - Principal Human Factors Researcher at TRL
Nick’s academic background is in cognitive psychology and perception and following a DPhil post-doctoral work at University of Oxford, joined the Human Factors and Simulation group at the Transport Research Laboratory. Having been there for nearly 10 years, Nick has published many papers and reports in the area of driver behaviour and training and has featured on news items for the BBC, Sky, ITV, Channel 4 and CNN. He is now leading TRL’s growth in research related to the introduction of automated vehicles.