Exploring Innovation: A Case Study from The Guardian's Product Design Team
Tricky Bassett at UX Brighton 2023
About this talk
For most of its 200-year history, the Guardian existed only in print but today millions of people across the world choose the digital experience of our journalism. As behaviours change and technology advances, the role that Product Design plays is more important than ever. Tricky will talk about his leadership of the Product Design team and how it differs from his previous work, leading teams within creative agencies. He will provide a rare, behind-the-scenes look at his team’s approach and bring this to life by sharing a new product that hasn’t even been launched yet.
About Tricky
Tricky is the Director of Product Design at The Guardian. He has been designing interactions since the 1990s. After freelancing with design agencies in London and New York he founded his first design studio, Tricky Business, and enjoyed life designing user-centred experiences. More recently, Tricky worked as the Creative Director at Magnetic, where he helped organisations all over the world over use design thinking to innovate at pace. Some clients he is most proud to have worked with include Microsoft, PepsiCo, Mars, HSBC, Sky and the BBC. Tricky is a keen cyclist and photographer and a passionate advocate for mental well-being both at home and in his work.
Related reading
Books, research, ideas and people referenced in this talk.
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Projects and resources
- The Guardian01:59The talk introduces the Guardian before discussing innovation in its newsroom and wider organisation.
- The Scott Trust01:59The talk explains that the Guardian is owned by the Scott Trust as part of its introduction to the organisation.
- Minecraft22:21The talk describes speaking with Minecraft players about their creations as part of innovation research.
Concepts
- The Double Diamond12:02The talk describes the Double Diamond as a tried and tested framework for innovation.
People
- Steve Jobs on consultants24:54The talk recommends a YouTube video of Steve Jobs speaking to consultants about Apple's approach to innovation.
