What is Creativity?
Alice Helliwell at UX Brighton 2023
About this talk
In the realm of design, creativity remains an elusive and often misunderstood concept. How do we define creativity, and what makes it so integral to the world of design and beyond? Drawing from her background in philosophy, psychology, and the intersection of art and AI, Alice Helliwell delves into the concept of creativity, exploring its various facets and its essential role in human thinking and making.
In this stimulating talk, Alice will unravel the philosophical underpinnings of creativity, exploring definitions that go beyond artistic endeavors. Through an analytical lens, she will navigate the audience through intriguing questions surrounding creativity, such as its value, its relationship with innovation and its potential to inspire change.
Alice’s talk promises to be a thought-provoking exploration of what creativity truly means and how it can be harnessed to enhance our understanding and practice of design.
About Alice
Alice Helliwell is Assistant Professor of Philosophy at Northeastern University. Alice’s research is focussed on computational creativity and AI art. Her work examines questions such as ‘can AI be creative?’, ‘can AI make art, and if so, can it make good art?’ and ‘are there any unique aesthetic qualities of AI images?’. Alice is also currently involved in projects examining how ethics education can be integrated into computer science curricula, and exploring the relevance of Wittgesteinian philosophy for AI.
Alice completed her undergraduate degree at the University of Edinburgh in philosophy and psychology. After a stint working as a workplace design consultant, she went on to complete an MA and PhD at the University of Kent in History and Philosophy of Art. She began working at NU London in 2021.
Related reading
Books, research, ideas and people referenced in this talk.
Ad · Book titles link to Amazon. As an Amazon Associate I earn from qualifying purchases.
Projects and resources
- Stable Diffusion01:08The talk identifies Stable Diffusion as the AI system used to make an example image while introducing questions about AI creativity.
- Fountain12:55The talk presents Marcel Duchamp's Fountain as an example of transformational creativity that changed what could count as art.
Books
- The Creative Mind: Myths and Mechanisms03:56The talk quotes Margaret Boden's account of creativity as producing ideas or artifacts that are new, surprising and valuable.
- Origins of Genius: Darwinian Perspectives on Creativity15:59The talk says Dean Simonton revisited Campbell's account and proposed that creativity follows a selectionist model of evolution.
People
- August Kekule and the benzene ring06:39The talk uses August Kekule's work on the structure of benzene and the story of the ouroboros dream as an example of creative genius.
- David Hockney11:43The talk describes David Hockney experimenting with digital art and drawing on iPads as an example of exploratory creativity.
Papers and articles
- Blind variation and selective retention in creative thought15:54The talk attributes a 1960 account of creativity as evolution-like variation, selection and retention to Campbell.


