Papers and articles

• Question wording05:23The transcript warns against leading questions, double-barrelled questions and absolute wording when writing survey items.
• AAPOR Standards Best Practices06:04The speaker weighs the cost and benefit of open-ended questions against providing likely answer options.
• Writing Survey Questions06:22The speaker recommends randomising question order and answer options to counterbalance order effects.

Concepts

• Usability testing02:23The speaker says face-to-face usability testing helped reveal how people interpreted the recipe question.
• Fair trade05:08Fair trade appears as one of the response options in the speaker's example of a recruitment screener.

Projects and resources

• Gumtree04:43The speaker mentions using a screener to recruit people from Gumtree for a paid survey.