Personalisation as a Platform - Steve Cathcart at Personalising the Experience (2016)

Projects and resources

• Thomson is changing to TUI02:33
• The Student Room15:01
• About Us | Thomas Cook22:24

Concepts

• An in-depth look at one-to-one marketing05:26
• What is Data Mining?06:10
• Dynamic remarketing events and parameters14:20
• Data management platform (DMP)23:01
• About Conversion Lift31:17