About PetlabCo
PetLabCo.® is the world leader in DTC pet supplements, with nine-figure revenue and ambitious plans for continued global expansion. We make science-backed supplements, healthcare products and treats that millions of dog owners love, powered by a performance marketing engine spending at serious scale across paid social and beyond.
Behind that engine, we're building a brand that dog owners recognise and trust — one that turns a strong first purchase into a long relationship. Our team is vibrant, fast-moving and customer-obsessed. High performers are valued and rewarded here, making this the ideal place for an ambitious, hardworking animal lover who wants to move their career forward quickly.
About the Role
We’re looking for a Mid-Weight UX/UI Designer to join our growing Design team and help us create digital experiences that don’t just look great — they perform. You’ll work across multiple areas of the PetLab Co. customer journey, from our organic e-commerce site and customer account portal to cold-acquisition funnels and landing pages.
You’ll join a highly collaborative design environment, working closely with two Senior Product Designers, our Lead Digital Designer, two Mid-Weight Creative Designers and our Design & UX Director. Rather than being restricted to one product or area, you’ll support the team wherever the biggest design opportunities and commercial priorities are.
A key measure of success will be conversion. We’re looking for someone who understands that great DTC design needs to balance customer needs, brand, usability and commercial performance. You should have a keen eye for what converts, be curious about why customers behave the way they do, and be comfortable using data and experimentation to improve your work.
No two weeks will necessarily look the same. One week, you might be improving the UX of our organic e-commerce experience; the next, designing a cold-acquisition funnel; and the next, helping evolve our account portal or supporting a high-priority commercial initiative.
You Could Be a Great Fit If You
Love designing polished, intuitive digital experiences that drive measurable results.
Understand the nuances of designing for DTC and e-commerce customers.
Think about conversion and customer behaviour, not just aesthetics.
Enjoy moving between different products, journeys and commercial challenges.
Can take a problem from initial thinking and wireframes through to high-quality UI.
Enjoy collaborating with other designers while being comfortable owning your own work.
Have a positive, can-do attitude and aren’t afraid to roll up your sleeves when something needs to get done.
Thrive in a fast-moving environment where priorities and challenges can change.
Who Will You Report Into?
You’ll sit within our Design team and work closely with our Design & UX Director, alongside our Lead Digital Designer, Senior Product Designers and Creative Designers. We’re building a design function that can support PetLab Co. across the entire digital customer experience. As the business continues to grow, so does the number and variety of customer journeys we need to create, optimise and improve.
That’s where you come in.
We need another strong pair of hands who can move comfortably between different areas of the customer experience and help the wider team tackle the opportunities with the greatest potential impact.
You’ll have experienced designers around you to collaborate with, challenge ideas and learn from, but you’ll also be expected to take ownership. We want someone who can receive a brief or problem, understand the customer and commercial objective behind it, explore solutions, and turn those into thoughtful, high-quality experiences.
We care deeply about craft, but we’re equally interested in what the work achieves. You’ll work with your manager and the wider team to understand performance, learn from experiments and continuously improve our digital experiences.
Ultimately, we’re looking for someone who wants to become a better designer while helping us build experiences that make PetLab Co. a better-performing business.
Ideal Candidate Background
You’re a mid-weight UX/UI or Product Designer with solid experience within a direct-to-consumer brand or similarly fast-moving e-commerce business. You understand how customers shop online and how changes to hierarchy, messaging and interactions can reduce friction and improve conversion.
You have strong visual and UI fundamentals and can take an experience from journey mapping, wireframes and prototypes through to polished interfaces, considering different user states along the way. You’re commercially curious too. You want to understand what happens after launch, using customer behaviour, conversion data and experiment results to inform your next iteration.
You’re comfortable with shifting priorities and a varied remit. As the business grows, you’ll be willing to apply your skills where they can make the greatest difference.
Requirements
DTC / E-commerce experience — Hands-on experience designing digital experiences for a direct-to-consumer brand, e-commerce business or similarly conversion-focused environment.
Mid-weight UX/UI experience — Enough experience to independently take on design problems while still enjoying collaboration, feedback and learning from senior designers.
Conversion mindset — An understanding that conversion is a critical measure of digital design performance, with experience designing or optimising customer journeys with commercial outcomes in mind.
Strong UX fundamentals — The ability to translate problems into journeys, flows, wireframes and prototypes before moving into execution.
Strong UI craft — A keen eye for hierarchy, typography, spacing, layout and interaction, with the ability to create polished experiences across desktop and mobile.
Figma proficiency — High confidence designing and collaborating in Figma, with an understanding of components, libraries and scalable design systems.
Data curiosity — Comfort looking beyond the design file to understand how customers behave and whether your work is performing.
Commercial awareness — An understanding that great customer experience and commercial performance are not opposing goals, with an active focus on delivering both.
Collaboration — Enjoy working with other designers and cross-functional partners, and can clearly explain the thinking behind your decisions.
Think fast, move fast — Energised by a high-velocity environment where priorities can change and there is always another interesting problem around the corner.
Can-do attitude — Positive, pragmatic and happy to roll up your sleeves. When something needs doing, you focus on how to make it happen.
Driven to excellence — Care deeply about the quality of your work while understanding when speed, iteration and learning are more valuable than chasing perfection.
Organised and dependable — Able to manage multiple workstreams and priorities without losing sight of the details.
Benefits
Private Health Care through Vitality.
Generous Annual Leave — 28 days plus public and bank holidays.
Help@Hand — Employee Assistance Programme.
Royal London Pension Scheme — A workplace pension scheme with one of the UK’s leading providers of group pensions, including a 5% employer contribution.
Enhanced Maternity, Paternity and Adoption Leave — because time with new family members is important.
Nursery Salary Sacrifice Scheme.
Generous learning and development budget — we always want you to keep learning.
Puppy Therapy — working in partnership with Paws in Work to provide a boost of oxytocin once a year.
Free breakfast, fruit and snacks — refuel and revitalise with free munchies in the office.
Working environment — dogs are welcome.
Life Assurance — in the event of your death while employed by us, your chosen beneficiaries will receive a tax-free lump sum equivalent to four times your basic salary.
Discount Vouchers and Gym Memberships — discounts at a wide range of retailers and gyms through our provider, WellHub.
Electric Vehicle Scheme — sacrifice salary in return for a new electric car, typically saving 30–40% of costs through income tax and National Insurance.
Give Back Day — an extra day off each year to volunteer, plus a £50 contribution to your chosen charity.
Diversity and Inclusion Statement
PetLabCo. is an equal opportunity employer committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!