Usable, Grammatical & Readable Code – Daniel van Berzon
How can software developers learn from UX and linguistics, to help make their code more readable?
Readable code is critical, but the available advice on how to write it is full of contradictory and arbitrary rules. Grammar is also full of rules; “Prescriptive” ones that are hard to follow, and “Descriptive” ones that are intuitive.
With the help of Shakespeare, Chomsky and some little green men, we will learn the dangers of prescriptive rules, and see how the online experiment at howreadable.com applies UX research principles to uncover rules for readable code.
Daniel is a software developer based in Brighton, via London and Barcelona. He has worked with the web since late last century, when EJBs were a thing. After a little Physics and a lot of Ruby on Rails, he is currently taming the front end at Ocasta Studios, and researching code readability.
- Readable code, without prescription glasses - Daniel’s blog post about the genesis of the project
- The “How” of howreadable - Daniel’s blog post about the methodology of the experiment
- Lexicon valley podcast - Goes into some of the grammar mentioned in the talk
- Grammar Puss - Steven Pinker on Prescriptive vs Descriptive grammar
What makes a brand voice brilliant? – Lauren Pope
If your voice guidelines are just six adjectives in the brand book you’re not alone, but you’re missing a big opportunity.
Voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about usability: if you’re trying to create a great product or service, voice has an impact on your user experience too. It’s time to give your voice more consideration and your writers better guidance. This talk will cover what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.
Lauren is a freelance content strategy and digital transformation consultant, working with organisations that make the world a better, fairer, more beautiful place. Lauren has been working in content and digital since way back in 2007 and since then has worked with some of the world’s biggest brands, including adidas, American Express, Microsoft and Tetra Pak. She lives in Brighton, and loves the Downs, the sea, dystopian fiction and bold lipstick.