Concepts

• Discount usability00:16The talk invokes Jakob Nielsen's idea of discount usability as a fast, inexpensive route to usability benefits.
• Ethnographic study07:38The speaker defines ethnography here as research that is with people in situ, with depth determining how close it is to traditional academic ethnography.

Papers and articles

• Mobile User Experience: Limitations and Strengths01:43The talk frames mobile design as a context that should shape how people use websites and software.

Projects and resources

• Nokia 110009:32The talk uses the Nokia 1100 flashlight as an example of a feature informed by research in emerging markets.

People

• Don Norman09:32Don Norman is named in the talk as a critic of the Nokia 1100 flashlight story.