Papers and articles

• Mobile-App Onboarding: An Analysis of Components and Techniques00:50The talk introduces onboarding as the first step before users progress through a product.

Concepts

• The Engagement Ladder Theory01:27The talk uses the ladder of engagement to describe progress from a new user to an expert and community advocate.
• Interface Copy Impacts Decision Making11:50The talk defines a nudge as respectful encouragement rather than heavy-handed coercion.
• Decision tables18:50The talk proposes a decision table as the data structure holding all the nudge rules.

Projects and resources

• Evernote02:22The talk critiques Evernote's onboarding for exposing advanced features while leaving new users unsure what to do.
• Miyamoto Explains How Super Mario Bros. World 1-1 Was Created06:47The talk uses Super Mario Bros. World 1-1 as an example of teaching mechanics through context and timing.
• IFTTT (If This Then That)13:16The talk compares context-based nudge rules with If This Then That conditions.
• Fitbit14:05The talk uses Fitbit's progress-tracking notifications as an example of a meaningful nudge that draws people back to a goal.
• Dropbox19:36The talk praises Dropbox's restrained ramp-up sequence and small in-page nudge.
• Skype20:18The talk contrasts Dropbox with Skype's large subscription nudge and failure to remember the user's past choice.
• Facebook Messenger21:19The talk uses Facebook Messenger's repeated notification modal as another example of a nudge that prioritises the product's goals over the user's.
• The Telegraph digital edition app23:26The talk describes the Telegraph digital edition app's shift from a pay-or-leave trial to gradual access through free content and registration.