Concepts

• Minimum Lovable Product00:28The talk contrasts a minimum lovable product with an MVP by arguing that the first delivery should work, engage people and give them an experience they enjoy.
• The Golden Circle06:11The talk uses Simon Sinek's Golden Circle to argue that people buy why a product exists rather than only its feature or function.
• Kano Model10:31The talk names the Kano model while urging teams to understand what drives, motivates and excites their users.

Projects and resources

• The Happy Startup School00:44The speaker introduces The Happy Startup School as a way to share the studio's work with entrepreneurs who cannot afford agency fees.
• The Happy Startup Canvas07:12The speaker presents the Happy Startup Canvas as an anchor for purpose, vision, values and story while developing a product.
• The Value Proposition Canvas09:45The talk describes a canvas for mapping a target audience's needs, drivers, jobs, pains, gains and gain creators.

Books

• The Lean Startup02:55The talk cites The Lean Startup's validated learning and MVP as a way to test a product hypothesis.
• Getting Real07:53The talk invokes 37signals' Getting Real while arguing that teams should cut features and work within constraints.
• Hooked: How to Build Habit-Forming Products12:20The talk recommends Hooked for its trigger, variable reward and investment model of habit-forming products.
• Purple Cow15:20The talk uses Seth Godin's Purple Cow as an example of making a product different enough to be remarkable.
• Contagious: Why Things Catch On16:09The talk cites Contagious for social currency, everyday triggers, emotion, public visibility, practical value and stories.
• Good Strategy/Bad Strategy18:25The talk boils good strategy down to diagnosis, a guiding policy and coherent actions.
• Will It Make the Boat Go Faster19:14The talk borrows the boat-go-faster question as a decision-making mantra.