Last Friday I attended UX Brighton 2025: UX Economics, a day filled with thought provoking talks exploring design, economics and the evolving impact of AI on the industry. The eight engaging presentations offered valuable perspectives on how design teams can adapt to change, find opportunities in uncertainty, and continue shaping meaningful experiences in an AI driven world. I left feeling inspired by the discussions and the future of design practice. It is clear that there are opportunities to be found by exploring vibe coding and experimenting with AI, especially as we navigate the way forward in this rapidly changing landscape. A big thank you to UX Brighton and all the speakers for curating such an insightful event and for continuing to spark important conversations within the UX community.Sutton Auckett